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The pace of organisational and technological change in the last twenty years has both bridged and exacerbated variances in outlook held by people of different age cohorts. Intergenerational analysis can, however, help us to understand the norms for each generation and improve acquisition, retention, engagement and support the resolution of potential conflict.

In this study, 1,151 participants shared their views collectively and individually on what they see as the differences between the four generations under review. We asked their opinions on each of the generations, including their own and looked at the factors that would attract them to a firm or turn them away.